For many who didn’t grow up in such tech-savvy eras, the massive shift to remote work and digitization during the COVID era provided a new challenge of gaining and adapting their digital skills. Younger workers may not have had such an issue with this due to growing up alongside advanced technology.
Content Creator Age Ranges
So, it makes sense that most online content creators—48 percent—fall between the ages of 30 and 49, according to the Pew Research Center. Meanwhile, 28 percent are between 18 and 29 years of age, just 20 percent are between 50 and 64 years, and only 4 percent are 65 or older. And it makes sense, considering the mix of life experience in the younger middle-aged range combined with relative comfortability with technology.
Rising Popularity of Older Content Creators
But older professionals do have value to add to the mix as content creators. In fact, 60 percent of Gen Z and Millennials love watching videos from 50-plus content creators. What are some trends with the dominance of younger content creators and how can older professionals step up to the plate?
Advantages of Utilizing Older Creators for Content Creation
With age comes stories and experiences that shape who we are and how we relate to others
Younger individuals are more likely to trust older content creators, possibly due to their life experiences
They realize human relationships are important and often what drive business
Older individuals offer authenticity rather than turning to technology and automation to drive content creation
These older professionals offer a “surprise factor” and defy stereotypes, which is appealing to audiences
Just some food for thought. Next time you’re thinking about who should spearhead your next content creation campaign, look at the older folks. They may surprise you with the wisdom, experiences, and authenticity they have to offer.
Article written by Cara Schildmeyer
Thought leadership by Ron Stefanski