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MarketScale for

Agencies

Your Media Operating System (mOS)

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Elevate Your Agency with MarketScale

We understand that client expectations require agencies to stay ahead of trends, industry changes, and consumer needs. Our Media Operating System (mOS) is designed to power the Community Generated Content (CGC) aspects of your agency, helping your clients grow and engage with media like never before. Partner with us to unlock new opportunities and drive business growth.

Make Your Agency Stronger

Grow Your Business and scale your Client partnerships with MarketScale. Harness the full potential of the MarketScale mOS to deliver exceptional value to your clients. Use our advanced tools and platform to create, distribute, and promote content, driving your agency to new heights. With MarketScale, you immediately add turnkey, scalable media, and influencer services.

Comprehensive Media Services in One Platform

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On-Demand
Video Editing

Access full-service video editing directly within the platform to produce polished, professional content.

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Onsite Video
Production

Request onsite video production services as needed to capture high-quality footage wherever you are.

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Experts
Community

Collaborate with our community of industry experts to enhance your content and strategies, all within the same platform.

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Collaborative
Writing

Utilize our integrated collaborative writing tools to create compelling and cohesive content seamlessly.

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Course
Builder

Develop and distribute online courses with our intuitive course builder, offering a branded experience for your clients.

Dedicated Growth Partner

Collaborate with a dedicated growth partner to craft comprehensive media services, strategize your offerings, and leverage MarketScale’s features to expand your business. Together, we can help you win more business, provide outsized value to clients, and drive sustainable growth.

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Thought Leadership

Work with MarketScale to promote your agency’s thought leadership content or be featured in MarketScale marketing programs. Establish your agency as an industry leader and attract high-value clients through expert content and insights.

Revenue Opportunities

Use MarketScale to offer new services to your clients, including media production, distribution, and CGC strategies. Manage your clients' media presence with a branded instance of MarketScale, or help them set up their own managed instance, ensuring they benefit from our full suite of capabilities.

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Exclusive Content

Gain access to partner-exclusive content, templates, ungated marketing collateral, and other assets in our partner portal. Enhance your agency’s capabilities with high-quality resources tailored for growth.

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Onboarding

& Training

Elevate your team’s skills through dedicated agency onboarding resources. Our comprehensive training programs ensure your team is equipped to deliver top-notch media services and exceed client expectations.

Frequently Asked Questions

What’s included in this program? We offer marketing, sales, and services support for our agency partners. This includes partner-exclusive resources, content, and training aimed at helping you grow your agency business and social expertise, as well as access to our community of agency experts.

Who’s eligible?   B2B agencies can apply who have multiple operating years in business, with a focus on content driven growth.

  • Does MarketScale offer support if I have a technical issue, or question about the content?
    MarketScale is responsive to questions during business hours, Central Time in the USA. To ask for help, fill out a contact form on our website, using the link above.
  • What are some common ways PR and Marketing professionals share this type of media?
    Place it in your company newsletter Post it to your social channels Add it to any online learning or onboarding your company does Text it and share to top clients and contacts Add as a drip campaign within Marketing Automation Share with PR contacts as somewhat of a byline for future media opportunities Share with industry events and speaking bureaus for speaker session opportunities at industry events Post and publish permanently within LinkedIn and related social media bios as an author Ask MarketScale for a Contributor Page invite. An example contributor page can be found here.
  • What is MarketScale.com?
    MarketScale.com is a publisher that specifically focuses on niche B2B industries. Its audience is made up of B2B professionals who are looking for educational material, insights and industry news. The focus is on thought leadership content. Brands that participate in promoted content value the audience and opportunity to share insights, through the MarketScale Community Generated Content (CGC) platform. If you have a guest who appeared on a MarketScale podcast, not only will this media be indexing via SEO or sometimes showing up in Google News search results, but it's something you can easily share to help expand their distribution. Our mission is to build B2B communities by turning experts into creators. And so by promoting media, you help elevate these very experts and elevate their platform within their industry.
  • How can I embed this media on my own site?
    To consider how you can promote this media on your own site, it's worth mentioning that you can always link directly to the post on MarketScale.com. For example, with a blog, or any site, including Wordpress CMS sites, you can use our cover images (or make your own), add a snippet of text, and share and post this media to your site for added promotion. PR, Marketing and Media professionals often find it useful to essentially post this media as their own, linking to its origin on MarketScale.com. To natively post and embed a podcast found on MarketScale, you will want to go directly to the media player on the MarketScale page in which the media is posted. Go to the video page: Navigate to the page where the video you want to embed is hosted. Note that MarketScale videos are published using Wistia. Notes on Wistia's own embed process can be found on their website here. Click the "Share" button: Look for a "Share" button on the video player, either in the top right corner or in the bottom left corner, depending on the player design. Select "Embed & Share": Once you click the "Share" button, a menu will appear. From the options, select "Embed & Share." Copy the embed code: On the "Embed & Share" page, you will see the Wistia embed code. This code should start with "<iframe src=". Copy this code to your clipboard. Add the embed code to your website: Open the HTML code for the page on your website where you want to add the video, and paste the embed code into the HTML code. Publish your website: Save and publish your website, and the video should now appear on the page. Note: The exact steps to add the embed code to your website may vary depending on the platform you're using, but the basic process of copying the embed code and adding it to your website remains the same. MarketScale also requests that you cite MarketScale in the post when at all possible.
  • How do I share this media on social networks, such as LinkedIn?
    There are two options for sharing on social networks. First, navigate to the posted and published link itself. This is provided in your media package email (if applicable), but is the same link as the page you will find live on MarketScale.com. Note that we have a search tool to help locate any pages you can't immediately find. Next, you have two options to share the content on social. First, you can copy and paste the URL link at the top of the browser into the post or share feature in your social media platform. Second, you can use the native social media icons which are on each MarketScale page to share directly to a social network. As a reminder, it is useful to tag the contributor, their company, and any trending or related topics that your audience might find helpful.
  • What are the CGC Awards?
    The CGC Awards are a global platform celebrating the best in business-to-business (B2B) community-generated content, emphasizing creativity, innovation, and impact across various industry sectors.
  • Can I submit the same piece of content to multiple categories?
    Yes, you can submit the same content to multiple categories if it meets the criteria for each. This can increase the visibility and chances of your content being recognized.
  • When and how will the winners of the CGC Awards be announced?
    Winners will be announced during a live event on Tuesday, March 5th, 2024. Stay tuned for more details on how to attend or view the event live.
  • How many entries can I submit to the CGC Awards?
    You are welcome to submit as many entries as you like across different categories. Each entry is free of charge, and we encourage multiple submissions to showcase your range.
  • How are the award winners chosen?
    A panel of industry experts will judge the entries based on set criteria including creativity, impact, and storytelling quality to select the winners for each category.
  • What is the deadline for submitting entries to the CGC Awards?
    The submission deadline for entries is February 16th, 2024. Ensure your entries are in by this date for consideration.
  • Are there any specific format requirements for submissions?
    Entries should be community-generated-content. When submitting your entry, a public link (preferably a downloadable link) is required. If the link is private and not viewable the entry will be disqualified.
  • Who can submit entries to the CGC Awards?
    Submissions are open to anyone who has created mobile-generated B2B content. We welcome entries from around the world, regardless of whether you are a MarketScale customer.
  • What types of content are eligible for the CGC Awards?
    Eligible content includes any video created by your community using webcams, mobile cameras, or other non-professional video equipment. We look for authenticity and creativity in the B2B space, without the use of professional filming tools.
  • Is there a cost to submit an entry to the CGC Awards?
    No, there is no cost to submit your work to the CGC Awards. We encourage creativity and participation at no expense.
  • What is the attire for MarketScale Productions?
    All crew members on MarketScale Productions are required to wear the official MarketScale production Polo, clean pants, and shoes. If you are operating in a cold environment, a MarketScale Jacket is available upon request.
  • I need new or additional MarketScale Apparel. What do I do?
    If you require new or additional MarketScale Apparel, please click the link below. Once submitted, we will process and send your order the same day.
  • When will we have a Pre-Production Call?
    Pre-Production calls are scheduled to occur at least 72 hours before the start of the production. During this call, or within 24 hours following the call, you will receive a Production Breakdown. This document includes all essential details for the production, such as location, schedule, interview questions, point of contact information, and other relevant details.
  • What’s expected from me as a Partner?
    We are looking for agencies committed to growing their business. If you are dedicated to growth with MarketScale, we are excited to help you achieve your goals.
  • Do you have special pricing for agencies?
    Yes, MarketScale offers exclusive plan and pricing options for agencies. We have solutions that take into account your business needs, the services you provide (or want to provide), and how you work with your clients.
  • Do I need to have a MarketScale account?
    Yes, we require that all Agency Partners are MarketScale customers.
  • Will I get a referral fee for any customers I bring to MarketScale?
    No. The focus of this program is to empower your agency with MarketScale’s tools and resources to serve your clients better.

Talk to Us About Partnership

Whether media is your sole focus or just one of your service offerings, your objectives remain the same: provide value to clients, minimize time and resource spend, and increase revenue. Talk to someone on our agency team today to learn more. scover how the MarketScale Agency  

Schedule a Call to

  • Partner Program supports your agency through community, agency education, thought   leadership, and growth.

  • Get a tour of our partner portal to see what resources you can start leveraging today.

Drive smarter, faster business impact with MarketScale.

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Join MarketScale Today

Ready to take your agency to the next level?

Contact us now and start growing your business with the power of MarketScale.

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