Paid, owned and earned are the core tenets of B2B media. But the industry is seeing a massive shift toward owned media, just like the influencer movement in B2C. MarketScale helps marketers engage their subject matter experts for community generated content (CGC) to easily build the cost-effective owned media channels you need to grow.
Educate, inform and inspire.
Industry media distribution
Part of engaging your communities to participate in media creation--and consumption--is building direct channels. MarketScale gives you turnkey vertical distribution from Day One. Define your target audiences, and publish directly to their channels.
Your very own shows
Communities thrive when experts turn into creators. And the best creators build engaging podcasts and original series that gain a following. Our platform makes it easy for experts to collaborate, connect and create.
Education is the highest form of Marketing. The world's leading brands engage their communities through online learning and certification. MarketScale's Course Builder doesn't just make course building easy but it gets all your subject matter experts involved.
From remote community generated video, to onsite broadcast, marketers can combine the MarketScale Creator Community with our scalable events platform to create and execute your most important events.
When your customers become fans, they do the marketing for you.
We believe the best marketing is done with media. Experts who become creators, and ideas and inspiration, over long form, creative video. See how you can power higher frequency content, by shifting to expert creator media.
Customer Success Story - To use for social proof
Product Introduction - Announcing new offerings
Transform teams of five into communities of 5000.
Invite and engage your community
The reason marketing with MarketScale is so easy, is that our platform is built specifically to engage your subject matter experts to create Community Generated Content. With a few clicks, a prompt or two, and send list as big as you need to to be, you can get your experts creating media, on demand.
Embrace omnichannel distribution
As you unlock a steady flow of Community Generate Media, it's time to publish, promote and share. MarketScale industry verticals, and your very own on-demand podcasting and media channels make distribution a breeze.
Measure engagement, and repeat
Community Generated Content is not only authentic, but by democratizing content creation across all your subject matter experts, it's also accelerated. Gain insights and analytics in real-time to update and optimize your strategy, messaging, and community feedback.
Using MarketScale, information is coming directly from our mouths. It displays the intellect we have. We have a high-powered team, and getting that voice out into the market really authentically is important for us.
Chief Marketing Officer
MarketScale has been a terrific partner. MarketScale helps us design and build impactful content, generate ideas for ways to connect our products to consumers and they are always willing to step in to ensure we have what we need, when we need it.
SVP of Sales & Marketing
I highly recommend MarketScale because MarketScale makes everything very easy and super
of customers surveyed agree that community generated content on MarketScale has helped them raise brand awareness in their market.
of customers surveyed agreed that MarketScale makes it easy for their community to create podcasts and video content.