Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation
As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional...
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MarketScale for
DevOps
Some of the greatest communities in the history of business are developer led. MarketScale helps software companies engage developers to participate in community generated content, to share knowledge, to innovate, and to collaborate. When experts turn into creators, communities thrive. And when developer communities thrive, software products succeed.
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Think of MarketScale like an API for community generated content
Community is about connection
Community generated content connects developers, teams and end users bidirectionally and asynchronously. From feedback, to tutorials, to demos and documentation, each facet of the community can create and share the media they need, with access to MarketScale. Each instance comes with both Standard users within an Organization and Contributor users, which can comprise your entire developer community. One consolidated platform for all your media collaboration.
Documentation and knowledge drives success
Few industries do knowledge transfer like software, where documentation and Helpdesk was seemingly invented. But far too often, important educational material and documentation is delayed, as centralized department management works to slowly create content. MarketScale decentralizes content creation to the entire community, capturing knowledge while its fresh, and delivering useful, helpful content at scale.
You are not Pied Piper
You don't have to be Pied Piper to have a show about your software products. But it's not typically original entertaining content that thrives across DevOps communities. Instead, it's community generated content that highlights use cases, best practices, applications and solutions. Episodic content can align with releases, and create a connected community for important alerts and updates.
One more thing
From developer's conferences, to product launches, to internal announcements or even feedback and brainstorming, live events drive progress in software development. Some of the greatest conferences and conventions in all of B2B are developer conferences. But as events continue to evolve toward hybrid, consistent community generated content, and scalable virtual venues become critical. MarketScale solves for both.
Transform teams of five into communities of 5000.
Engage
Software is for creators
DevOps teams work together. Now, with MarketScale, your events, media, knowledge base and support content becomes community generated. Engage your entire community to create, collaborate and share.
Share
Developer teams thrive on knowledge
When DevOps teams and their communities are free to create community generated content, knowledge transfer, collaboration, feedback and innovation accelerate. MarketScale provisions all users—potential thousands—across your community to share the insights in our browser based tools.
Optimize
Feedback and communication
drive optimization
When experts become creators who can create, share and collaborate, developer operations become more efficient. MarketScale makes feedback easy, offers in-app proofing of media, and analytics to help teams improve in real time.
Using MarketScale, information is coming directly from our mouths. It displays the intellect we have. We have a high-powered team, and getting that voice out into the market really authentically is important for us.
Ellen Roeckl
Chief Marketing Officer
MarketScale has been a terrific partner. MarketScale helps us design and build impactful content, generate ideas for ways to connect our products to consumers and they are always willing to step in to ensure we have what we need, when we need it.
Karl Baker
SVP of Sales & Marketing
I highly recommend MarketScale because MarketScale makes everything very easy and super
quick.
Collin Hoffman
GoBundance
95%
of customers surveyed agree that community generated content on MarketScale has helped them raise brand awareness in their market.
96%
of customers surveyed agreed that MarketScale makes it easy for their community to create podcasts and video content.
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