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Celebrating International Women’s Day: The Power of Women’s Leadership in the MarketScale Community

Updated: Mar 9, 2023

International Women's Day 2023 Theme has been maintained as "Embrace Equality".

Happy International Women's Day to all the amazing women in the MarketScale community and beyond. International Women's Day celebrates all the achievements of women across the world and the many contributions they've made to social, economic, cultural, and political advancements. We're so very proud to say that our MarketScale community is comprised of women who lead teams, design and edit creative content, bring on new partnerships, host podcasts, and shows, and successfully strategize with our clients. They're adventurous, they're creative, and they're powerful.

See how MarketScale is celebrating here:

Why IWD Day Matters

Beginning in 1910, March 8 became annually observed as International Women's Day which is a celebration of women's achievements and contributions to society. As we commemorate this day, we are reminded of how far the world has come in terms of gender equality, but more importantly, how much work still needs to be done. For instance, less than a quarter of the AI workforce is female, and based on data shared by the World Economic Forum (WEF), childhood bias is evident. According to the WEF, women have fewer opportunities to study STEM subjects because of factors such as societal norms and cultural norms. In order to increase the number of women in AI, experts suggest that equal opportunities for women must be created. Dr. Natalie Morse, a senior data scientist at Torqata Data and Analytics, explained to us how universal childcare and formalized federal parental leave policies could change the current statistics on women working in AI and related fields. You can check out that article here to learn more.

Where We Go From Here

In the business world, women have made significant strides in leadership roles and entrepreneurship, as more and more women have taken on leadership roles in marketing agencies and firms worldwide. Here at MarketScale, our team understands the importance of diverse perspectives in generating new ideas and innovation, resulting in better client outcomes!

MarketScale would like to wish everyone a very Happy International Women's Day as we invite you to check out these resources that celebrate the women in our community and yours.

Watch MarketScale’s original series: “Dig Your Heels In”

Watch MarketScale’s original series “Dig Your Heels In”. A show that focuses on the obstacles, passions, and guidance of industry-leading ladies making a difference for generations of women to come. YiDing Yu is the CMO at Olive, a practicing physician, published researcher, and serial entrepreneur. As a female in the healthcare and tech industries, she's excited about the growth of women in healthcare.

Listen to: "Women Breaking The Glass Ceiling In Energy"

Byrony Coan, Principal, Katie-Rose Herd, Director, and Maggie Caldwell, Director, at Opportune LLP, discuss why there are unlimited opportunities for women in the energy industry, why careers in energy span nearly every interest or skill, from marketing to operations, and why diversity is a focus for many companies, including energy, and more. For more podcasts from Opportune, visit

Watch Women in Tech: "Who is Bridging the Gap for Women in the AV and IT Industries?"

Gina Sansivero, VP of Marketing & Corporate Communications at AtlasIED, is a WAVIT co-founder who took a moment to chat with MarketScale about the organization and its mission dedicated to empowering women in the AV and IT industries.


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