Welcome to MarketScale's weekly webinar series. Every Tuesday at 10:00 AM CT, our Chief Revenue Officer, Tim Maitland, hosts an event to bring our community together and focus on education. The traditional methods of advertising, tradeshows, and product features are no longer enough to reach and engage customers. In this conversation, Tim will be joined by a special guest to discuss how B2B companies build and scale thriving communities in the digital age while sharing the 5 steps to unlocking community generated content.
Register Now - 5 Steps to Unlocking Community Generated Content
Community building is essential to success in both our personal and business lives. It's not just about getting exposure for your brand, it's about engaging with your audience. That's why companies need to develop a go-to-market strategy that allows them to own and control their own exposure. This can be done through various forms of media such as podcasts, live roundtables, and video.
The key to success is empowering your marketing team to run a decentralized operation, rather than relying on top-down announcements from leadership. Encouraging your team to be more involved and giving each person a voice is critical for creating a thriving community.
Technology plays a key role in community building.
By using tools like MarketScale Studio, companies can easily create and distribute community generated content to their audience using the 5 steps to unlocking community generated content.
In the webinar, Tim will share specific examples from companies that use these strategies to grow and engage their communities.