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  • Does MarketScale offer support if I have a technical issue, or question about the content?
    MarketScale is responsive to questions during business hours, Central Time in the USA. To ask for help, fill out a contact form on our website, using the link above.
  • What are some common ways PR and Marketing professionals share this type of media?
    Place it in your company newsletter Post it to your social channels Add it to any online learning or onboarding your company does Text it and share to top clients and contacts Add as a drip campaign within Marketing Automation Share with PR contacts as somewhat of a byline for future media opportunities Share with industry events and speaking bureaus for speaker session opportunities at industry events Post and publish permanently within LinkedIn and related social media bios as an author Ask MarketScale for a Contributor Page invite. An example contributor page can be found here.
  • What is MarketScale.com?
    MarketScale.com is a publisher that specifically focuses on niche B2B industries. Its audience is made up of B2B professionals who are looking for educational material, insights and industry news. The focus is on thought leadership content. Brands that participate in promoted content value the audience and opportunity to share insights, through the MarketScale Community Generated Content (CGC) platform. If you have a guest who appeared on a MarketScale podcast, not only will this media be indexing via SEO or sometimes showing up in Google News search results, but it's something you can easily share to help expand their distribution. Our mission is to build B2B communities by turning experts into creators. And so by promoting media, you help elevate these very experts and elevate their platform within their industry.
  • How can I embed this media on my own site?
    To consider how you can promote this media on your own site, it's worth mentioning that you can always link directly to the post on MarketScale.com. For example, with a blog, or any site, including Wordpress CMS sites, you can use our cover images (or make your own), add a snippet of text, and share and post this media to your site for added promotion. PR, Marketing and Media professionals often find it useful to essentially post this media as their own, linking to its origin on MarketScale.com. To natively post and embed a podcast found on MarketScale, you will want to go directly to the media player on the MarketScale page in which the media is posted. Go to the video page: Navigate to the page where the video you want to embed is hosted. Note that MarketScale videos are published using Wistia. Notes on Wistia's own embed process can be found on their website here. Click the "Share" button: Look for a "Share" button on the video player, either in the top right corner or in the bottom left corner, depending on the player design. Select "Embed & Share": Once you click the "Share" button, a menu will appear. From the options, select "Embed & Share." Copy the embed code: On the "Embed & Share" page, you will see the Wistia embed code. This code should start with "<iframe src=". Copy this code to your clipboard. Add the embed code to your website: Open the HTML code for the page on your website where you want to add the video, and paste the embed code into the HTML code. Publish your website: Save and publish your website, and the video should now appear on the page. Note: The exact steps to add the embed code to your website may vary depending on the platform you're using, but the basic process of copying the embed code and adding it to your website remains the same. MarketScale also requests that you cite MarketScale in the post when at all possible.
  • How do I share this media on social networks, such as LinkedIn?
    There are two options for sharing on social networks. First, navigate to the posted and published link itself. This is provided in your media package email (if applicable), but is the same link as the page you will find live on MarketScale.com. Note that we have a search tool to help locate any pages you can't immediately find. Next, you have two options to share the content on social. First, you can copy and paste the URL link at the top of the browser into the post or share feature in your social media platform. Second, you can use the native social media icons which are on each MarketScale page to share directly to a social network. As a reminder, it is useful to tag the contributor, their company, and any trending or related topics that your audience might find helpful.
  • What are the CGC Awards?
    The CGC Awards are a global platform celebrating the best in business-to-business (B2B) community-generated content, emphasizing creativity, innovation, and impact across various industry sectors.
  • Can I submit the same piece of content to multiple categories?
    Yes, you can submit the same content to multiple categories if it meets the criteria for each. This can increase the visibility and chances of your content being recognized.
  • When and how will the winners of the CGC Awards be announced?
    Winners will be announced during a live event on Tuesday, March 5th, 2024. Stay tuned for more details on how to attend or view the event live.
  • How many entries can I submit to the CGC Awards?
    You are welcome to submit as many entries as you like across different categories. Each entry is free of charge, and we encourage multiple submissions to showcase your range.
  • How are the award winners chosen?
    A panel of industry experts will judge the entries based on set criteria including creativity, impact, and storytelling quality to select the winners for each category.
  • What is the deadline for submitting entries to the CGC Awards?
    The submission deadline for entries is February 16th, 2024. Ensure your entries are in by this date for consideration.
  • Are there any specific format requirements for submissions?
    Entries should be community-generated-content. When submitting your entry, a public link (preferably a downloadable link) is required. If the link is private and not viewable the entry will be disqualified.
  • Who can submit entries to the CGC Awards?
    Submissions are open to anyone who has created mobile-generated B2B content. We welcome entries from around the world, regardless of whether you are a MarketScale customer.
  • What types of content are eligible for the CGC Awards?
    Eligible content includes any video created by your community using webcams, mobile cameras, or other non-professional video equipment. We look for authenticity and creativity in the B2B space, without the use of professional filming tools.
  • Is there a cost to submit an entry to the CGC Awards?
    No, there is no cost to submit your work to the CGC Awards. We encourage creativity and participation at no expense.
  • What is the attire for MarketScale Productions?
    All crew members on MarketScale Productions are required to wear the official MarketScale production Polo, clean pants, and shoes. If you are operating in a cold environment, a MarketScale Jacket is available upon request.
  • I need new or additional MarketScale Apparel. What do I do?
    If you require new or additional MarketScale Apparel, please click the link below. Once submitted, we will process and send your order the same day.
  • When will we have a Pre-Production Call?
    Pre-Production calls are scheduled to occur at least 72 hours before the start of the production. During this call, or within 24 hours following the call, you will receive a Production Breakdown. This document includes all essential details for the production, such as location, schedule, interview questions, point of contact information, and other relevant details.
  • What’s expected from me as a Partner?
    We are looking for agencies committed to growing their business with MarketScale. As a partner, you will be responsible for customer service under the wholesale model and will have a direct service relationship with MarketScale.
  • Do you have special pricing for agencies?
    Yes, MarketScale offers exclusive wholesale pricing for agencies. If an agency requires a Digital Media Strategist (DMS), they must pay the full price.
  • Do I need to have a MarketScale account?
    No, agencies do not need to have their own MarketScale campaign to benefit from the platform. However, if an agency chooses to refer a customer to MarketScale and not manage it, the Guide program terms will apply.
  • Will I get a referral fee for any customers I bring to MarketScale?
    Yes, referrals are welcome under the Guide program, effectively acting as an affiliate program.
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