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Resources to help you scale.


The TikTok Era of B2B: Why Buyers Expect Insights in 60 Seconds or Less
Scroll. Swipe. Skip. That’s the quick rhythm of how people consume content today. TikTok didn’t just change entertainment—it changed...
2 days ago


How to Replace Three Quarterly Shoots with Weekly UGC and Actual Consistency
Quarterly shoots don’t equal consistency—they equal silence between bursts. Weekly UGC gives you authentic, repeatable content at a fraction of the cost. With just 60 minutes of batch recording, you can publish 8–12 clips per month that keep your brand in the daily playlist of your audience. Stop wasting budget on three big shoots a year. Start building momentum with consistent, authentic content that compounds over time.
Sep 4


How to Fix Low-Energy On-Camera Delivery in 60 Seconds
Fix low-energy on-camera delivery in 60 seconds. This quick routine—posture check, deep breath, a single first-line hook, a smile reset, and a strict three-takes-max rule—replaces perfectionism with presence so your short-form UGC feels confident, natural, and watchable. Includes a minute-by-minute checklist, common mistakes to avoid, and a five-minute action plan to ship your next clip today.
Aug 22


How to Turn a Single “Win” Email into 5 UGC Assets
Turn one client “win” email into a full suite of UGC. By mining the story for problem → action → outcome, you can instantly create five assets: a quick customer win clip, an objection flip, a client quote, a micro-demo, and an internal coach tip. This simple framework helps teams build momentum, share authentic success stories, and role-model how UGC drives trust, credibility, and education in every channel.
Aug 22


How to Use Your Calendar as Inspiration for Creating UGC
Stop overthinking UGC. Your calendar is already packed with content opportunities — client calls, demos, events, team meetings. Learn how to spot natural UGC moments, plan quick clips into your weekly routine, and turn everyday work into authentic content. Make UGC automatic, not optional — and never run out of inspiration again.
Aug 19


From Zero to Hundreds: How Leaders Scale Thought Leadership With the Team They Already Have
From zero to hundreds: scale your content by activating the people you already have—turning your team into your greatest media asset.
Mar 25


Go Beyond Testimonials: Unlock The Power Of MarketScale Studio’s Request Feature
Go beyond testimonials! Request expert insights, demos, success stories & more with MarketScale Studio.
Mar 21


UGC in B2B Retail: The Sephora Effect and How B2B Companies Can Learn
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
Jan 10


New Year, New Opportunities: The Future of User-Generated Content in B2B Marketing
Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.
Jan 6


Leveraging Online Communities for B2B Marketing Success
Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry...
Dec 17, 2024


The Role of Podcasts in B2B Marketing Strategies
Podcasts have emerged as a powerful tool for engaging audiences, establishing authority, and driving business growth.
Dec 11, 2024


B2B Marketers Are Missing the Boat: Mike Rowe’s Blueprint for Authentic, Trust-Building Content
Authenticity is the key to B2B success. Learn from Mike Rowe's Dirty Jobs how raw, real stories build trust and connection in marketing.
Dec 2, 2024


Future-Proofing B2B Marketing: The Critical Role of 3D Interactive Training and Product Demos
As the global business community eagerly anticipates the launch of Apple Vision Pro on February 2, 2024, a significant transformation is...
Jan 18, 2024


Santa’s Waiting in MarketScale Studio… Are You Ready To Be Legendary?
As the holiday season approaches, brands are exploring innovative ways to connect with their audiences. In the dynamic landscape of...
Dec 16, 2023


Influencer Marketing: Transforming B2B with Lessons from B2C
Influencer marketing, a mainstay in B2C strategies, is now making its mark in the B2B world. The question is no longer whether it can be...
Dec 11, 2023


Digital Content Creation Services: Perfecting Video in MarketScale Studio's Proofing Tool
At the core of MarketScale Studio's digital content creation services is our proofing process which exemplifies our steadfast commitment...
Dec 6, 2023


New Studio Interface, Now With the Latest Updates
Howdy there, content creators! We're thrilled to share some fantastic news with you about the revamped MarketScale Studio user interface. We
Aug 14, 2023


MarketScale Creator Spotlight: Exploring the Artistic Journey with 3D Animator Kiara
As the digital world continues to shape our creative expressions, the role of artists and their ability to communicate through various...
Jul 11, 2023


Are You Thready For This?
Two Threads are better than one, but, we're not too sure if Elon Musk, the wealthiest man in the world and former CEO of Twitter would...
Jul 7, 2023


Lessons to Be Learned From Ice Cross: The Rise of a Phenomenal Sport
Ice Cross , a thrilling combination of X Games downhill snowboard racing and ice hockey, is sweeping the world by storm and MarketScale...
Jun 27, 2023
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