Original Air Date: Thursday, 8/22
// Time for a crash course on taking your marketing content international.
Most B2B companies aren't just creating content for an English-speaking audience. Nowadays, getting your message, product, thought leadership, and content in front of international audiences is critical! But...
How do you make sure you're retaining the authenticity, relatability, and coherence of your native language content for international audiences?
How do you generate new content for specific international clients?
How do you get started creating content when you have dozens of different markets to service?
How do you align your resources to capture content confidently halfway across the world with an international client testimonial, for example?
Once you've got your content captured...then comes presenting it in multiple languages. Traditional dubbing of content isn't immersive and subtitles are clunky and distracting. Trying to get your SMEs to relay their message in a language they're unfamiliar with is near impossible without presenting as unprofessional. What to do, then?
Enter: On-Site Video Booking, AI Translations, and AI Writer/Docs in MarketScale Studio.
Imagine being able to secure a shoot in Dubai with a trusted team of videographers, fully handled by your MarketScale partners with complete confidence. Imagine being able to, with one click, get video thought leadership translated into another language with supreme accuracy, plus leveraging AI to match the speaker's voice and lip movements to the new language. Essentially, imagine being able to have your SME's record one video, and that one video reach dozens of different international audiences in different languages. Then, take that content and easily translate it into written content in any language, collaborating with international stakeholders to ensure accuracy.
This is the power of MarketScale Studio's newest features: On-Site Video Booking, AI Translations, and AI Writer/Docs in MarketScale Studio.
From Arabic to Chinese, from French to Hungarian, from Polish to Vietnamese... and whether you're filming in Germany, Mexico, or Taiwan, our built-in AI Translation tool will let you share your content with any audience, and present your SMEs confidently with the nuances and respect that come with each language.
See for yourself how to...
get started crafting an international content marketing strategy
book a video shoot in a new country with confidence, all with the click of a button
present subject matter expertise confidently into 30 different languages, seamlessly matching voice and lip movement to the new language
fully translate video, audio, and written thought leadership into your needed language
collaborate with international teams on content to ensure regional nuances are accounted for
How will you use the simplicity and scaling potential of Studio's international marketing tools to reach new audiences? Come workshop Studio's newest tools on this webinar!
For more creative consultation time with Voice of B2B Daniel Litwin, book some time on his calendar here!
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