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Hiring During Low Unemployment: Tips from an HR Director

Hiring during a period of low unemployment can be a daunting task, but it's possible to find and attract talented candidates even in these times. The key is to think outside the box and use creative strategies to stand out from the competition.


Here are nine tips to help you succeed in hiring during low unemployment:


1) Get Creative with Job Postings

In periods of low unemployment there are more jobs than job seekers. To make your job descriptions stand out, try to be creative and offer unique perks or benefits that set your company apart from others. Sharing videos that introduce applicants to your team, show them the office, and give them a look at your company culture are great ways to stand out.


2) Utilize Your Network

Tapping into your personal and professional networks can be a valuable way to find potential candidates. Ask for referrals from employees, partners, or industry contacts. You never know who might know someone who would be a great fit for your company.


3) Offer Flexible Work Arrangements

Consider offering flexible schedules, remote work, or part-time positions to attract a wider pool of candidates. When job seekers have more options it is smart to consider alternative work arrangements that provide them with stability and flexibility.


4) Utilize Free Job Boards

Take advantage of free job boards and social media platforms to reach a wider audience of job seekers. Utilizing these resources can help you reach a large pool of potential candidates without incurring significant costs. The key here again is standing out!


5) Be Open to Alternative Hiring Methods

In competitive hiring environment, it may be necessary to be more flexible in your hiring methods. Consider alternative hiring methods, such as internships, apprenticeships, or temp-to-perm arrangements, to find the right talent for your company.


6) Focus on Skill Sets

Instead of being too focused on a specific experience, focus on the skills and abilities a candidate brings to the table. This allows you to find great talent, even if they don't have direct experience in your industry.


7) Offer Competitive Compensation Packages & Align Talen with your Mission

Offering a competitive salary, benefits, and other incentives help you attract the best candidates. Top talent will be looking for compensation packages that reflect their worth, but they also want to work at a company that is doing cool things. Make sure you present how your company is finding success in the market as a core reason they should want to work at your business.


8) Utilize Community-Generated Content

Showcasing your culture on social media will highlight what makes your company unique. Community-Generated Content (CGC) takes the pictures and videos directly from the point of view of the employee and gives candidates a unique perspective on a day in the life at your company.


9) Gather Video Interviews on MarketScale Studio

With MarketScale Studio you can collect video applications across all your positions. Saving you time on the phone screening process and getting direct insights into your candidates.


By using these strategies, you can increase your chances of finding top talent. Don't let challenging macro-economic conditions discourage you from hiring the right people for your company. With careful planning and creative strategies, you can find the right candidates and build a strong team for the future.




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