The Celebration of Community-
Generated Content in B2B
The CGC Awards is a celebration of ingenuity, industry expertise, and authentic storytelling in the B2B space, recognizing content created exclusively by communities using webcams, mobile cameras, or other non-professional video equipment. This innovative awards platform honors those who push the boundaries of creativity and impact in business through categories like Global Thought Leadership, Multimedia Integration, and Emerging Technologies. Emphasizing content that resonates on a worldwide scale, the CGC Awards spotlight exceptional narratives, technological prowess, and collaborative efforts that not only captivate but also drive meaningful engagement and change within the global business community. It is a testament to the power of Community-Generated-Content to educate, inspire, and lead in the ever-evolving landscape of B2B.
Best Global Thought Leadership
This distinction celebrates content that stands as a beacon of innovative insights, influencing thought and driving conversations in multiple sectors worldwide. It is a tribute to those who bring transformative perspectives to the global stage, shaping the future of industries with their visionary ideas.
Excellence in Multimedia Integration
This award commends the masterful orchestration of various media forms to construct a narrative that captivates on a global scale. It’s an accolade for those who excel in weaving together video, audio, text, and interactive elements to tell a story that’s not just comprehensive but truly engrossing.
Best Use of Emerging Technologies
This recognition is bestowed upon content that sets the bar for technological innovation, incorporating tools like AR/VR and AI to redefine content creation. It’s for the pioneers who use cutting-edge tech to craft experiences that lead the charge in global digital storytelling.
Global Community Engagement
This category honors content that has made waves across the globe, sparking meaningful dialogue and knitting together a diverse audience into a cohesive community. It celebrates the power of content to build bridges and create a unified global conversation.
Exceptional Brand Storytelling
This recognition is for those who tell their brand’s story in a way that resonates deeply and establishes a strong emotional and intellectual connection with audiences around the world. It is about crafting a narrative that transcends borders and cements a global brand presence.
Sustainability and Social Impact
This award acknowledges content that champions positive change, effectively raising awareness and prompting action on global sustainability and social issues. It’s for content that not only informs but galvanizes the global community to rally for a better future.
Collaboration of the Year
Celebrating the synergy of collaboration, this accolade is for a collective endeavor that exemplifies the exceptional outcomes of shared creativity and vision. It’s about honoring the joint efforts that lead to innovative and impactful content with a global reach.
Innovator of the Year
This award is reserved for the trailblazers who rewrite the rules of content creation, demonstrating unparalleled innovation that inspires the industry worldwide. It’s a salute to the leaders who are not just ahead of the curve but actively defining it.
JOIN THE CELEBRATION
Join the Celebration: March 5th, 2024 at 1:00pm CST
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What are some common ways PR and Marketing professionals share this type of media?Place it in your company newsletter Post it to your social channels Add it to any online learning or onboarding your company does Text it and share to top clients and contacts Add as a drip campaign within Marketing Automation Share with PR contacts as somewhat of a byline for future media opportunities Share with industry events and speaking bureaus for speaker session opportunities at industry events Post and publish permanently within LinkedIn and related social media bios as an author Ask MarketScale for a Contributor Page invite. An example contributor page can be found here.
What is MarketScale.com?MarketScale.com is a publisher that specifically focuses on niche B2B industries. Its audience is made up of B2B professionals who are looking for educational material, insights and industry news. The focus is on thought leadership content. Brands that participate in promoted content value the audience and opportunity to share insights, through the MarketScale Community Generated Content (CGC) platform. If you have a guest who appeared on a MarketScale podcast, not only will this media be indexing via SEO or sometimes showing up in Google News search results, but it's something you can easily share to help expand their distribution. Our mission is to build B2B communities by turning experts into creators. And so by promoting media, you help elevate these very experts and elevate their platform within their industry.
How can I embed this media on my own site?To consider how you can promote this media on your own site, it's worth mentioning that you can always link directly to the post on MarketScale.com. For example, with a blog, or any site, including Wordpress CMS sites, you can use our cover images (or make your own), add a snippet of text, and share and post this media to your site for added promotion. PR, Marketing and Media professionals often find it useful to essentially post this media as their own, linking to its origin on MarketScale.com. To natively post and embed a podcast found on MarketScale, you will want to go directly to the media player on the MarketScale page in which the media is posted. Go to the video page: Navigate to the page where the video you want to embed is hosted. Note that MarketScale videos are published using Wistia. Notes on Wistia's own embed process can be found on their website here. Click the "Share" button: Look for a "Share" button on the video player, either in the top right corner or in the bottom left corner, depending on the player design. Select "Embed & Share": Once you click the "Share" button, a menu will appear. From the options, select "Embed & Share." Copy the embed code: On the "Embed & Share" page, you will see the Wistia embed code. This code should start with "<iframe src=". Copy this code to your clipboard. Add the embed code to your website: Open the HTML code for the page on your website where you want to add the video, and paste the embed code into the HTML code. Publish your website: Save and publish your website, and the video should now appear on the page. Note: The exact steps to add the embed code to your website may vary depending on the platform you're using, but the basic process of copying the embed code and adding it to your website remains the same. MarketScale also requests that you cite MarketScale in the post when at all possible.
How do I share this media on social networks, such as LinkedIn?There are two options for sharing on social networks. First, navigate to the posted and published link itself. This is provided in your media package email (if applicable), but is the same link as the page you will find live on MarketScale.com. Note that we have a search tool to help locate any pages you can't immediately find. Next, you have two options to share the content on social. First, you can copy and paste the URL link at the top of the browser into the post or share feature in your social media platform. Second, you can use the native social media icons which are on each MarketScale page to share directly to a social network. As a reminder, it is useful to tag the contributor, their company, and any trending or related topics that your audience might find helpful.
What are the CGC Awards?The CGC Awards are a global platform celebrating the best in business-to-business (B2B) community-generated content, emphasizing creativity, innovation, and impact across various industry sectors.
Can I submit the same piece of content to multiple categories?Yes, you can submit the same content to multiple categories if it meets the criteria for each. This can increase the visibility and chances of your content being recognized.
When and how will the winners of the CGC Awards be announced?Winners will be announced during a live event on Tuesday, March 5th, 2024. Stay tuned for more details on how to attend or view the event live.
How many entries can I submit to the CGC Awards?You are welcome to submit as many entries as you like across different categories. Each entry is free of charge, and we encourage multiple submissions to showcase your range.
How are the award winners chosen?A panel of industry experts will judge the entries based on set criteria including creativity, impact, and storytelling quality to select the winners for each category.
What is the deadline for submitting entries to the CGC Awards?The submission deadline for entries is February 16th, 2024. Ensure your entries are in by this date for consideration.
Are there any specific format requirements for submissions?Entries should be community-generated-content. When submitting your entry, a public link (preferably a downloadable link) is required. If the link is private and not viewable the entry will be disqualified.
Who can submit entries to the CGC Awards?Submissions are open to anyone who has created mobile-generated B2B content. We welcome entries from around the world, regardless of whether you are a MarketScale customer.
What types of content are eligible for the CGC Awards?Eligible content includes any video created by your community using webcams, mobile cameras, or other non-professional video equipment. We look for authenticity and creativity in the B2B space, without the use of professional filming tools.
Is there a cost to submit an entry to the CGC Awards?No, there is no cost to submit your work to the CGC Awards. We encourage creativity and participation at no expense.