The
CGC Awards

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Place it in your company newsletter Post it to your social channels Add it to any online learning or onboarding your company does Text it and share to top clients and contacts Add as a drip campaign within Marketing Automation Share with PR contacts as somewhat of a byline for future media opportunities Share with industry events and speaking bureaus for speaker session opportunities at industry events Post and publish permanently within LinkedIn and related social media bios as an author Ask MarketScale for a Contributor Page invite. An example contributor page can be found here.

MarketScale.com is a publisher that specifically focuses on niche B2B industries. Its audience is made up of B2B professionals who are looking for educational material, insights and industry news. The focus is on thought leadership content. Brands that participate in promoted content value the audience and opportunity to share insights, through the MarketScale Community Generated Content (CGC) platform. If you have a guest who appeared on a MarketScale podcast, not only will this media be indexing via SEO or sometimes showing up in Google News search results, but it's something you can easily share to help expand their distribution. Our mission is to build B2B communities by turning experts into creators. And so by promoting media, you help elevate these very experts and elevate their platform within their industry.

You can refer any business looking to enhance their marketing with community-generated content, video production, and B2B engagement solutions. MarketScale serves industries like architecture, construction, healthcare, retail, and many more.

To consider how you can promote this media on your own site, it's worth mentioning that you can always link directly to the post on MarketScale.com. For example, with a blog, or any site, including Wordpress CMS sites, you can use our cover images (or make your own), add a snippet of text, and share and post this media to your site for added promotion. PR, Marketing and Media professionals often find it useful to essentially post this media as their own, linking to its origin on MarketScale.com. To natively post and embed a podcast found on MarketScale, you will want to go directly to the media player on the MarketScale page in which the media is posted. Go to the video page: Navigate to the page where the video you want to embed is hosted. Note that MarketScale videos are published using Wistia. Notes on Wistia's own embed process can be found on their website here. Click the "Share" button: Look for a "Share" button on the video player, either in the top right corner or in the bottom left corner, depending on the player design. Select "Embed & Share": Once you click the "Share" button, a menu will appear. From the options, select "Embed & Share." Copy the embed code: On the "Embed & Share" page, you will see the Wistia embed code. This code should start with "<iframe src=". Copy this code to your clipboard. Add the embed code to your website: Open the HTML code for the page on your website where you want to add the video, and paste the embed code into the HTML code. Publish your website: Save and publish your website, and the video should now appear on the page. Note: The exact steps to add the embed code to your website may vary depending on the platform you're using, but the basic process of copying the embed code and adding it to your website remains the same. MarketScale also requests that you cite MarketScale in the post when at all possible.

There are two options for sharing on social networks. First, navigate to the posted and published link itself. This is provided in your media package email (if applicable), but is the same link as the page you will find live on MarketScale.com. Note that we have a search tool to help locate any pages you can't immediately find. Next, you have two options to share the content on social. First, you can copy and paste the URL link at the top of the browser into the post or share feature in your social media platform. Second, you can use the native social media icons which are on each MarketScale page to share directly to a social network. As a reminder, it is useful to tag the contributor, their company, and any trending or related topics that your audience might find helpful.

The CGC Awards are a global platform celebrating the best in business-to-business (B2B) community-generated content, emphasizing creativity, innovation, and impact across various industry sectors.

Yes, you can submit the same content to multiple categories if it meets the criteria for each. This can increase the visibility and chances of your content being recognized.

Winners will be announced during a live event on Tuesday, March 5th, 2024. Stay tuned for more details on how to attend or view the event live.

You are welcome to submit as many entries as you like across different categories. Each entry is free of charge, and we encourage multiple submissions to showcase your range.

A panel of industry experts will judge the entries based on set criteria including creativity, impact, and storytelling quality to select the winners for each category.

The submission deadline for entries is February 16th, 2024. Ensure your entries are in by this date for consideration.

Entries should be community-generated-content. When submitting your entry, a public link (preferably a downloadable link) is required. If the link is private and not viewable the entry will be disqualified.

Submissions are open to anyone who has created mobile-generated B2B content. We welcome entries from around the world, regardless of whether you are a MarketScale customer.

Eligible content includes any video created by your community using webcams, mobile cameras, or other non-professional video equipment. We look for authenticity and creativity in the B2B space, without the use of professional filming tools.

No, there is no cost to submit your work to the CGC Awards. We encourage creativity and participation at no expense.

All crew members on MarketScale Productions are required to wear the official MarketScale production Polo, clean pants, and shoes. If you are operating in a cold environment, a MarketScale Jacket is available upon request.

If you require new or additional MarketScale Apparel, please click the link below. Once submitted, we will process and send your order the same day.

Pre-Production calls are scheduled to occur at least 72 hours before the start of the production. During this call, or within 24 hours following the call, you will receive a Production Breakdown. This document includes all essential details for the production, such as location, schedule, interview questions, point of contact information, and other relevant details.

We are looking for agencies committed to growing their business with MarketScale. As a partner, you will be responsible for customer service under the wholesale model and will have a direct service relationship with MarketScale.

Yes, MarketScale offers exclusive wholesale pricing for agencies. If an agency requires a Digital Media Strategist (DMS), they must pay the full price.

No, agencies do not need to have their own MarketScale campaign to benefit from the platform. However, if an agency chooses to refer a customer to MarketScale and not manage it, the Guide program terms will apply.

Yes, referrals are welcome under the Guide program, effectively acting as an affiliate program.

Not at all! You don’t need a large following to succeed in the MarketScale Guides Program. Here’s why: Quality Over Quantity: The program is designed to reward meaningful connections. Even a small, engaged network can lead to successful referrals. Tailored Support: MarketScale provides resources, tools, and guidance to help you maximize your impact, regardless of your audience size. Multiple Avenues for Success: Whether you’re active on social media, have a professional network, or simply want to share MarketScale with businesses in your community, the program is flexible enough to adapt to your strengths. The key is sharing your link with the right people—businesses that can benefit from MarketScale’s innovative solutions. Whether you’re reaching a few decision-makers or many, your influence can drive results.

Tracking your progress in the MarketScale Guides Program is easy and intuitive, thanks to the Everflow dashboard. Here's how it works: Everflow Dashboard Features: Real-Time Tracking Monitor your earnings, referrals, and milestones as they happen. See which of your leads are converting and where your efforts are making an impact. Referral Analytics View detailed metrics, including clicks, form submissions, and purchases tied to your referral link. Identify which platforms or methods are generating the most engagement. Gamified Milestones Earn badges and unlock achievements as you reach new levels of success. Stay motivated with visual progress indicators and leaderboards. Notifications Get real-time updates when referrals complete key actions, like form submissions or purchases. Be notified of bonuses, such as reaching commission thresholds or recruiting new Guides. How to Access the Dashboard: Upon joining, you’ll receive login details for your personalized Everflow dashboard. Simply log in from your desktop or mobile device to track all your activity and performance. Additional Support: Need help understanding your dashboard or interpreting metrics? MarketScale’s support team is here to assist you. Whether you’re new to referral programs or an experienced Guide, we’ll ensure you’re equipped to maximize your success.

As a member of the MarketScale Guides Program, you’ll receive a comprehensive suite of support resources designed to help you succeed. Here’s what you can count on: 1. Dedicated Resources: Everflow Dashboard: A personalized dashboard for tracking referrals, commissions, and milestones in real-time. Onboarding Guides: Step-by-step resources, including videos and walkthroughs, to get you started quickly and confidently. 2. Content and Marketing Tools: Referral Templates: Professionally designed email, social media, and blog templates to help you share your referral link with ease. Co-Branded Assets: Graphics, videos, and case studies to enhance your credibility when promoting MarketScale. QR Codes: Customizable QR codes for sharing your link at in-person events or networking opportunities. 3. Premium Benefits: Media Support: Access to podcast and video editing services to help you build your personal brand and attract more leads. Exclusive Facilities: Use MarketScale HQ resources for content creation, networking, and collaboration. 4. Personalized Guidance: Coaching and Training: Regular webinars and one-on-one sessions to sharpen your skills and provide actionable tips for success. Expert Consultation: Advice on maximizing your network, reaching new audiences, and closing referrals. 5. Real-Time Assistance: Support Team Access: A dedicated team to answer your questions and resolve any issues. Automated Updates: Notifications and progress reports to keep you informed and motivated. 6. Recognition and Rewards: Gamified Incentives: Earn badges and milestones for achievements, keeping the process fun and engaging. Exclusive Opportunities: Invitations to special events, speaking opportunities, and VIP gatherings for top performers. Whether you’re just starting or are a seasoned professional, the MarketScale Guides Program provides everything you need to thrive.

When someone clicks your referral link and submits a form, their activity is tracked for 90 days. If they make a purchase at any time within that period, you’ll still earn your commission. Form Submissions Count: Unlike many programs, MarketScale rewards leads as well as sales. If your referral fills out a form through your link and makes a purchase within 90 days, you’ll receive: 20% commission on their first payment. 10% commission on subsequent payments in the first year. Nurturing Leads: MarketScale provides professional follow-ups to nurture your referrals. Even if they don’t convert immediately, our team works to guide them through the process, maximizing your chances of earning. The program is designed to give you more opportunities to succeed—even if your referrals take some time to decide.

You can refer businesses that align with MarketScale's ideal customer profile (ICP). These businesses typically include: B2B Companies: Businesses that primarily sell products or services to other businesses. Revenue of $10M+: Companies with an annual revenue of $10 million or more are the best fit. Content-Driven Growth: Organizations looking to elevate their marketing through User-Generated Content, video production, or other innovative content solutions. Industries: MarketScale serves a wide range of industries, including technology, healthcare, construction, manufacturing, education, and more. Example of Ideal Clients: A software company wanting to enhance its thought leadership with branded videos or podcasts. A healthcare provider needing content to explain their services or new innovations. A construction firm seeking user-generated content to showcase project success stories. If you're unsure whether a business qualifies, don’t worry! MarketScale’s team and Everflow tools will help validate leads and guide them through the process.

A step-by-step strategy tailored to your goals—plus access to our platform for hands-free content production.

In just 60 minutes, you’ll get a personalized strategy, plus $5,000 credits to jumpstart your content creation.