Most business leaders ask us, "Can we have a professional videographer from your team to help us capture our client testimonials?" Upon closer consultation, it often boils down to espousing a few key sentences, snippets of glowing reviews about their product or service. Of course, we can arrange an on-site videographer for that, especially if the shoot is crucial and warrants such an investment.
Understanding When to Use Professional Videography
A video shoot can be substantial, especially if it involves capturing the strategic address of a CEO or content that has a long shelf life, extending for the next five, ten, or more years. Under such circumstances, exploring the possibility of on-site video shooting makes sense. However, for 99% of testimonials, businesses can do without a professional video crew.
Unleashing the Power of Available Resources
A mere glance around the workspace suffices to realize that we are often surrounded by competent resources perfectly capable of recording those few sentences or a straightforward paragraph forming the coveted testimonial. Options can range from the new iPhone, an iPad, to a potent webcam. Instead of waiting for weeks to schedule an on-site crew, businesses can arrange a suitable light source, select a pleasing backdrop, and get started with capturing testimonials. All that is needed is a device with good audio input and an easeful set-up to capture the moment.
Example:
Driving Efficiency with In-house Production
Imagine capturing the first testimonial, an initial sentence of a series that can potentially run into dozens more. Businesses need to optimise this process, especially when the need is as simple as a three to four sentence testimonial or a brief 30-second address. The power resides in the immediacy and the spontaneity of the moment, captured without the intricate arrangements of videography.
The secret to unlocking this power lies in understanding the strength of available resources and capitalizing on the same. Businesses need to remember that securing testimonials needn't be a time-consuming, elaborate process, instead it should be a swift, efficient, and compelling affair, enhancing connect and relatability with their audience.
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