Air Date: Thursday, 9/26 at 2 PM CT
// Is better, more authentic content the missing piece of your sales strategy?
Sales teams today face a massive challenge: generating leads and keeping the sales funnel flowing. It's no longer enough to rely on traditional tactics—building authority, trust, and credibility in your industry as a professional, not just a service broker, has become a critical part of the sales process. But how do you cut through the noise and establish that authority?
Here’s the secret: content creation. Specifically, leveraging podcasts, thought leadership pieces, and even bold hot takes can be game-changers for establishing credibility and building trust with potential clients. But it doesn’t stop there.
Join Voice of B2B Daniel Litwin and members of MarketScale's sales team for a workshop on how sales teams can build their personal brands through content, and why it's so key for their sales goals.
Sales professionals can use this content not just to position themselves as industry leaders, but to build their personal brands. When prospects see you as a thought leader, they’re more likely to come to you when they’re ready to buy.
Imagine being able to consistently attract leads and fill your pipeline—all because you’ve established yourself as a go-to expert through the content you create. This is the power of integrating owned media hubs and thought leadership into your sales strategy.
Curious about how to get started and how this approach can fuel your sales goals? Join us in this webinar to explore:
The key challenges sales teams face in lead generation and funnel management.
Why building authority and trust through content is essential in today's competitive market.
How creating podcasts, thought leadership articles, and even sharing industry hot takes can solidify your position as an industry expert.
Strategies for sales pros to leverage content in building a personal brand that drives organic leads.
For more creative consultation time with Voice of B2B Daniel Litwin, book some time on his calendar here!
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