How FAIR DAY Took Company Culture to the Next Level with CGC – And How You Can Too

Building strong company culture is more than just internal initiatives; it’s about creating moments that bring your team together and reflect your values. At MarketScale, we took a day off to experience the State Fair of Texas® – and it wasn’t just about corn dogs and thrill rides. We captured the energy, the fun, and the team spirit through CGC (Community-Generated Content), showing just how powerful company culture can be when shared with the world.

1. Why CGC is a Game Changer for Company Culture

   
   

   CGC is more than a buzzword – it’s about showing the authentic side of your business. When your team gets involved in creating content, it gives your clients and followers a genuine look at your company's values and personality. And what better way to do that than by capturing moments from a fun day out? Whether you’re on a wild ride at the State Fair or just bonding over food, it all adds up to a story that makes your brand human.

   
   

2. How FAIR DAY Brought Us Together

   
   

   As a team, we spent the day enjoying the iconic State Fair of Texas® – the rides, the food, and the excitement. But we weren’t just there for fun; we were creating a unique, engaging video that shows off who we are as a team. With corn dogs in hand and smiles all around, we captured real moments that showcase our company culture in a way that scripted content can’t.

   
   
   
   

   

   
   
   
   

3. Why CGC is Easy for Any Business (With the Right Tools)

   
   

   You don’t need to be a video production expert to create high-quality CGC. With tools like our #Studio platform, any business can capture their own culture in the same way. From start to finish, we built our FAAIR DAY video entirely in Studio – so whether it’s an offsite event, a team-building activity, or just a regular day at the office, you can easily document your team’s vibe and create share-worthy content.

   
   

4. Get Started with Your Own CGC Video Today

   
   

   If we can turn our day at the fair into engaging content, there’s no reason you can’t do the same. Head to Studio today and get started creating CGC that not only showcases your company’s personality but also builds stronger relationships with your audience and clients.

   
   

Company culture isn’t just an internal affair anymore. By using CGC, you can show the world what makes your team unique and how your values shine through in real-life moments.