Case Study: Driving Pipeline Growth with Podcast Strategy for FinThrive

Client: FinThrive

Industry: Healthcare Financial Solutions

Key Contact: Brian Urban, Director of Innovation and Emerging Markets

The Challenge

FinThrive sought an innovative approach to connect with industry leaders, enhance brand recognition, and develop authentic relationships that would translate into tangible business opportunities. Traditional marketing methods weren’t delivering the speed or depth of engagement FinThrive desired, particularly in building top-of-funnel pipeline value.

The Solution: Healthcare Rethink Podcast

Partnering with MarketScale Studio, FinThrive launched the "Healthcare Rethink" podcast. The podcast aimed to showcase influential voices in the healthcare industry, building brand affiliation and fostering authentic relationships that go beyond typical marketing tactics.

Highlights of the Approach:

• Targeted Content: The podcast featured industry leaders with strong, influential voices, enhancing the credibility of FinThrive’s brand.

• Consistent Output: Over 30 podcast episodes produced in a single year, providing regular, high-quality content.

• Relationship Development: Focused on building genuine connections with guests, which translated into valuable business relationships.

The Results

The "Healthcare Rethink" podcast proved to be a highly effective top-of-funnel marketing tool for FinThrive, contributing significantly to pipeline growth.

Key Metrics:

• 30+ Episodes Launched in one year, targeting key industry figures and thought leaders.

• $700,000 in Pipeline Value generated, attributed directly to the podcast’s impact on relationship building and opportunity development.

• Accelerated Engagement: Faster relationship advancement compared to traditional marketing methods.

"We’ve launched over 30 podcast episodes targeting influential industry leaders, which has helped us develop authentic relationships and generate nearly $700,000 in top-of-funnel pipeline value. This approach has advanced opportunities faster than any other marketing tool we’ve used. MarketScale Studio has been instrumental in positioning our brand and telling impactful stories that resonate with our listeners. I highly recommend them as a partner."

— Brian Urban, Director of Innovation and Emerging Markets

Conclusion

The "Healthcare Rethink" podcast, powered by MarketScale Studio, enabled FinThrive to achieve significant results in a short time. By focusing on authentic storytelling and relationship-building, the podcast not only enhanced FinThrive’s brand presence but also delivered measurable pipeline growth.

Interested in using podcasting to grow your business?

Contact us today to learn how MarketScale Studio can help you create engaging content that drives real value.